30 Startups to Watch in New York


As usual, the tech industry in New York continues to grow, and the top-notch startups abound in this city. We can see that there has been a huge advance in health technology, customer service optimization, fintech, and real estate innovation. New York Bootcamps has done deep research to find the best startups we should definitely watch this year. Want to know more about these companies? Let’s start!




The Guarantors logo
TheGuarantors connects realtors, landlords, and tenants in a safe and secure platform.


TheGuarantors’ mission is to unlock opportunity and financial advantage for everyone involved in residential and commercial leasing. TheGuarantors is a Fintech company that provides innovative products for real estate, finance, and insurance to develop risk solutions that reduce uncertainty for everyone involved in the renting lifecycle.


TheGuarantors’ headquarters is in New York, but they also have offices in Los Angeles, San Francisco, and Montreal. Since they were founded in 2015, they have raised a total of $26.7 million.



Helix Sleep


Woman sleeping in her bed with a small dog

In 2016 Helix Sleep raised up to $7.4 million in series A.


Helix Sleep is a New York-based startup that is manufacturing the most comfortable mattress, by using a personalized technique. Helix Sleep creates mattresses based on the consumer’s weight, height, and sleeping position. This is what differentiates this company from others in the market; you’ll have a better sleep routine based on what works best for your needs. Helix Sleep works with top-notch technology and the best materials. 




X.ai CEO Dennis Mortensen
Dennis Mortensen is CEO and co-founder of X.ai.


X.ai schedules meetings for you. X.ai’s software connects with the client’s calendar and uses AI to coordinate the best times for the activities you need to do. Founded in 2014, X.ai is a productivity tool powered by artificial intelligence that lets you schedule meetings effortlessly. They believe it should be easier and less time-consuming to schedule meetings, and X.ai is built to help everyone achieve that. They have raised $44.3 million in four rounds. 


X.ai is a remote company so its employees can work from any part of the world. they offer excellent benefits like week-long retreats for the whole team, parental leave, IVF or adoption support, and long vacations. 


Happify Health


Woman smiling


Happify Health was co-founded by Tomer Ben-Kiki and Ofer Leidner in 2012 and has raised $25.5 million.  Happify’s goal is to help employers, health plans and pharmaceutical companies address the challenge of stress, anxiety, and depressive symptoms and reduce their impact on productivity and health. Happify has a digital platform that is highly personalized, de-stigmatized, fun and engaging. Of the people who use Happify 86% experience improvement within two months with regular use. 


Happify Health uses evidence-based science such as CBT, positive psychology, and mindfulness and combines it with leading-edge, engaging technology to help individuals improve their mental health and wellbeing. Their employees can work remotely or in one of their offices. 




Feather offices
Who wouldn’t want to dwell in spaces furnished with Feather’s furniture pieces?

Feather is the next-generation furniture rental service that makes it possible for people to find beautiful furniture quickly, without the upfront cost and commitment of traditional retail. For $19/mo, customers can choose from 150+ pieces of expertly-curated furniture and get free delivery within a week. If life changes, members have the option to swap or return any item or choose to put all payments toward purchase and buyout their furniture. Launched in 2017, Feather currently serves New York City, San Francisco, Los Angeles, and Orange County. Feather has recently closed a $30M Series B funding round backed by Cobalt Capital and other existing investors such as Y Combinator, SV Angel, Fuel Capital, and others. Thanks to this round, Feather has now a total equity funding to $46M which they plan to use for expand into new markets and hire more top-notch talent. For more information, visit livefeather.com.


Digital Asset


one of the co-founders of Digital Asset, Yuval Rooz
Yuval Rooz had the great idea to make app development accessible for all.


Digital Asset’s mission is to enable a truly interconnected economic network for ambitious teams to create entirely new classes of applications. Digital Asset is a technology company that leverages the scale of modern infrastructure providers to change how businesses interact. The core of their offering is DAML, DAML is an open-source programming language for writing distributed applications quickly, concisely, and correctly.


Founded in 2014, Digital Asset has raised $142.2 million since. Their employees have great benefits like wellness programs, ample vacation time, including 15 paid holidays, in-office massages once a week, work-life balance programs with flexible work schedules and remote working capabilities, slick and spacious office setting in the heart of Manhattan’s downtown at 4 World Trade Center, and much more. 




Fundera office.
Forget about doing all this paperwork on your own and start using Fundera. 


Fundera exists to help small business owners make smarter financial decisions. Fundera does this by helping small businesses confidently shop, compare, and understand the financial solutions they need to succeed. Fundera has raised $18.9 million since its founding in 2013. 


Fundera has a career program for employees to gain insights as to what careers path opportunities exist for them. The program also includes an annual outside education stipend to use for courses/training, conferences, or any other professional development opportunities. 


Fundera offers comprehensive employee benefits including medical, dental, and vision coverage, a 401(k) with matching, open PTO, equity, frequent Lunch-and-Learn opportunities, back-up childcare, team events, and much more. 


The Farmer’s Dog


Brett Podolsky and Jonathan Regev founders of The Farmer’s Dog.
The idea was born after Brett’s dog, Jada, suffered from severe digestive issues the first two years of her life.


The Farmer’s Dog’s mission is to turn the unconditional love we all have for our pets into uncomplicated care. Their ultimate goal is for every pet to live the longest, healthiest, and most joyful life possible. The Farmer’s Dog offers a service that delivers balanced, freshly made pet food with simple recipes, guided by science, and driven by love. The company has raised $49.1 million in three rounds since its founding in 2014.


The Farmer’s Dog’s employees have cool perks like friendly, free-roaming office dogs and easily accessible lint rollers. The company has a working philosophy to positively transforms an industry that hasn’t changed for decades, which means every project and initiative has the opportunity for meaningful tangible impact. The Farmer’s Dog believes giving individuals and small teams the autonomy to innovate and improve the status quo is the best way to accelerate their personal and professional development.




Sumzero is a financial platform for investment information
The world’s largest community exclusively for professional investors.


SumZero is the world’s largest community of investment professionals working with the industry’s most prominent hedge funds, mutual funds, and private equity funds. Sumzero’s services include access to thousands of buy-side ideas, in-depth analysis of actionable ideas, and a post and access or a read-only license. 


SumZero was founded by Divya Narendra in 2008 with the intent of changing the way professional investors shared information. Sumzero has raised $1 million in their only round in 2012. Sumzero offers its employees competitive base salaries, equity, bonus, health benefits, and professional development training. Also, they offer true career growth and they want you to feel like an equity partner to be working with over the long-run.


The Muse


The Muse founders, Alex Cavoulacos and Kathryn Minshew.
In The Muse’s platform you can find everything you need to succeed from dream jobs to career advice.


The Muse is the go-to destination to research companies and careers. The Muse’s platform helps employees and companies to connect. You can explore companies, job openings, career advice, and career coaching. Organizations use their platform to attract and hire talent by providing an authentic look at company culture, workplace, and values through the stories of their employees. The muse was founded in 2011 and in their last round in 2016 they raised $16 million


Employee perks & benefits include unlimited vacation, flexible schedules, and the possibility to bring your baby to work. They have a policy of always encouraging learning and development and employees are encouraged to be transparent, collaborative, and supportive, and are evaluated on their achievements instead of hours worked.




Yosi's logo.
Take your waiting room process to the future with the Yosi platform. 


Yosi’s end-to-end patient onboarding solutions improve and optimizes the waiting room, starting before the patient’s arrival and continue after they leave. Yosi’s platform makes it easy for patients to schedule an appointment in real-time, automatize patient intake, registration with pre-arrival and helps to quickly collect patient side co-pays and outstanding balances before or during check-in. 


Yosi was founded in 2015 by Hari Prasad and has raised $1.2 million. Yosi’s headquarters are in New York City and they also offer the possibility to upgrade your waiting rooms from clipboards to iPads and take it to the future. 




Troops’ logo.
Forget about doing manual work and let Troops’ optimized platform do it for you.


Troops makes business software work for humans. Their platform improves performance, visibility, and productivity by surfacing key workflows and tasks from Salesforce and letting people take action directly from Slack. Updating Salesforce and following workflows is as easy as sending a text message from anywhere, at any time, and on any device. Troops has raised $29.3 million in funding since its foundation in 2015.  


With Troops, customer-facing teams work faster and more effectively so they get more time in front of customers and more wins. Companies get better data into their CRM and better visibility into their business so they can make better decisions, grow faster, and scale.


Roam International


Bruno Haid, Founder, and CEO
This is Roam’s location in Miami where you can work and live in paradise.


Roam International is a coliving and coworking community testing the boundaries between work, travel and life adventure. Clients can found incredible co-living spaces and local communities around the world for as low as $500 per week. Roam International has raised $3.4 million in three funding rounds. 


Roam’s services include a fully-furnished private bedroom with an attached bathroom, unlimited access to communal areas, coworking space (open 24/7), shared kitchen, and laundry facilities. They have locations in San Francisco, Miami, Tokyo, and Bali. And Roam is opening soon new locations in New York and London. 


Nomad Health


Nomad Health is a job platform for nurses and doctors
Now clinicians can get back to doing what they do best: caring for patients.


Nomad Health eliminates the chaotic and inelegant healthcare staffing system of yesterday and replaces it with a simple, modern platform that just works. Now clinicians can get back to doing what they do best: caring for patients. And hospitals and clinics can fill critical positions so they can focus on serving their communities.


Nomad Health is the first digital marketplace for healthcare jobs, efficiently connecting quality clinicians with rewarding career opportunities. They are a well-funded Series C startup with a total funding amount of $50 million.


Nomad is a fast-growing team of technologists, creators, and industry experts passionate about modernizing healthcare staffing. And they are looking for staff at New York and Charlotte locations.




Clarifai's logo.
Clarifai the only independent AI company to be called a “Leader” in the Computer Vision space by Forrester.


Clarifai offers customers not just computer vision but a full AI platform with images, video, and NLP. Clarifai’s mission is to accelerate the progress of humanity by continually improving AI. Growing quickly with a new office in Tallinn, Estonia. Clarifai has raised $40 million in two series. 


Employee benefits and perks include remote-friendly office, daily lunch stipend, unlimited paid time off, monthly hack-days where employees can try out a new project during the work-day, monthly team-building events, discounted gym membership, and cell phone reimbursement. Clarifai also cares for their employees’ development and offers them $3,000 per calendar year on courses, seminars, and other development opportunities that will further their career growth potential, strong feedback loops and employee engagement surveys.




The AI tool to process and extract valuable data
With Hyperscience’s tools you can automate up to 95% of document processing.


Hyperscience helps businesses process documents and extract valuable data insights more intelligently than ever before. Hyperscience’s core values are: to do a good job, there is no way out but through, incremental is not enough, ambition pairs best with humility, imaginative ideas from everyone, tradeoffs create our identity, work-life symbiosis, and equality for all. 


With Hyperscience’s tools you can automate up to 95% of document processing, extract handwritten, cursive or printed text, and increase throughput by up to 5x. Hyperscience has raised $48.9 million in fundings.


Some of Hyperscience’s employee benefits and perks, including career development, are 30 days of paid leave annually, flexible work from home policy, top-notch healthcare for you and your family, 100% 401(k) match for up to 6% of your annual salary, 100% healthcare for you, your family and dependents, 6 months paid parental leave, childcare and education stipend, $1,500 annual learning & development allowance, relocation support for you and your plus one, referral bonuses, commuter benefits, gym membership, and lunch daily plus healthy snacks.




Nina Tandon, co-founder of Epibone.
In the past we thought of the human body as a machine with spare parts, now with Epibone, we can see it as a living ecosystem.


With Epibone you can grow bone from your own cells. They are on a mission to use groundbreaking research to transform skeletal repair. Epibone’s mission is to improve patient’s lives working on the new frontier in healthcare: personalized medicine. The seven-year-old company has only raised $560 thousand since it was founded in 2013. 


The technology at the heart of EpiBone is the bioreactor. Bones that grow in a well-designed bioreactor are ready to continue remodeling and vascularization once they’re transplanted into a patient. In the EpiBone bioreactor, we can grow a new, personalized bone in just three weeks.




Members of the Maven team, gathering in a group photo.
Maven works with the telemedicine app, one of the best innovative medical solutions.


Maven is an online health care platform that provides medical health to women and families. With Maven you can book your appointments online, which is great since you won’t have to get out of your home to get medical assistance. Maven works with top-notch specialists who are qualified to give prescriptions, so you’ll know which treatment works best for you. Since 2015 they have been working with their app telemedicine. Maven has raised up to $2.2 million. 




Danielle Weisberg and Carly Zakin theSkimm’s co-founders
Danielle Weisberg and Carly Zakin, theSkimm’s co-founders.


theSkimm is a membership company that makes it easier for millennial women to live smarter. By seamlessly integrating into existing routines, theSkimm has become a trusted source for its community of more than 7 million subscribers. theSkimm’s flagship product, the Daily Skimm, is the fastest growing newsletter on the market and the company’s product suite has since grown to include theSkimm app, video, and top-rated podcasts. theSkimm’s first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list. Since their founding date in 2012, theSkimm has raised nearly $30 million.


Thrive Global


Thrive Global’s team gathering at the office.
Thrive Global helps individuals and corporations unlock human potential, ultimately ending the stress and burnout epidemic.


We’ve all overworked sometimes and ended up being extremely stressed out. Stress is something that negatively affects your health in a significant level. That’s why Arianna Huffington created Thrive Global, which is a digital platform that aims to help you avoid stress from overworking. Thrive Global offers digital tools that will help you increase your productivity without hurting your well-being. Thrive Global has raised more than $65 million since its founding.




Cadre’s logo
Cadre has shown a fast growth since its foundation date in 2014.


Cadre is a real state digital platform that connects investors and real state operators to optimize the investment process. Cadre offers predictive data analysis for investors, which will help them make the best decisions for their real state operations. Cadre was founded by Ryan Williams, Jared Kushner and Josh Kushner. Cadre works closely with companies like Goldman Sachs and Alibaba. Since its founding date in 2014, Cadre has raised up to $130 million. 


Stella Connect


Stella Connect’s team gathering at the office.
Stella Connect has raised over $49 million in funding.


Stella Connect is a startup that’s revolutionizing the customer service performance. They make QA reviews for companies so they can improve their customer service productivity. This way clients would have a high-quality service, which might result in even more sales opportunities for any company. Stella Connect is currently working with big companies like Walmart, Warby Parker and Mercedez Benz. Stella Conect has raised over $49 million in funding.




Woman grabbing Lola tampons from her pocket.
Lola knows what’s best for the female body.


Lola is a startup that provides high-quality tampons to its customers. Lola creates 100% cotton tampons with the best components, perfect for women’s well-being. Lola was founded by women, which means that all products are based on what’s best for the female body. However, they don’t only sell tampons, Lola also manufactures several types of products for sexual wellness, such as super thin condoms and personal lubricants. Lola has become very popular this year and has raised up to $7 million round.




HireSweet team gathering near the pool.
HireSweet optimizes the recruitment process with its data-driven software.


HireSweet is an Artificial Intelligence company that has developed a platform that helps companies find the best tech employees. When a company is hiring a new tech talent, it’s usually a long process to find the best among all candidates. HireSweet shortens this process and makes it a feasible way to find top-notch technological professionals in a short time. HireSweet uses a data-driven software that helps any company find the best talent for their needs, based on their specific requirements. HireSweet has raised over $1.8 million since its founding date.




Domio’s logo.
Domio is a hospitality startup that offers appartment short-term retals for a great travel experience.


Domio is a hospitality startup that offers apartment short-term rentals for a great travel experience. The service gives guests a hotel experience within the comforts of your home. Some of the great things about staying with Domio is that you’ll have a pool to gather with your family or friends, and even a gym space if you need to work out.


Good Uncle


Good Uncle’s logo
Good Uncle has raised up to $2.2 millions from institutional investors.


Good Uncle is a food delivery company that brings high quality food at reasonable prices to college campuses. Students can order through their phones and choose from a wide variety of dishes. Good Uncle aims to sell dishes from some of the most iconic restaurants such as Roberta’s from Brooklyn. Founded by Wiley Cerilli and Matt Doumar, this company has raised up to $2.2 millions from institutional investors.




Justworks team gathering at the office
Justworks is not just another PEO company.


Justworks is not just another PEO company. Justworks is an HR technology company that combines the best of a Professional Employer Organization with 24/7 customer service to help entrepreneurs and businesses grow with confidence. The Justworks platform provides small and mid-size businesses access to payroll, compliance, HR support and corporate-level benefits. Justworks has a simple and friendly platform and provides expert support from real people when it’s needed, and access to benefits that ensure people feel secure and valued. Justworks recently raised $50 million in a Series E Investment bringing their total funding to $143 million.




Kustomer’s team gathering for a group photo
Kustomer provides a holistic view of the customer’s history with the company.


Kustomer’s goal is to humanize the customer service experience by providing a real-time conversation with the company and the customer. Kustomer also offers a bird’s-eye view of the whole customer history with the company, which avoids tedious questions, and provides context of the customer’s situation. You’ll be able to see your customer’s purchases and activities with Kustomer’s data-driven platform. This company has raised up to $173.5 million in funding.




Andela's logo.
Andela was backed by Chan Zuckerberg Initiative.


“Andela aims to solve the global tech shortage” by creating software development teams in Africa with the most talented engineers. According to Andela’s website, there are five open jobs for every software developer in the United States and Africa has top-notch engineers willing to have a great employ. Andela builds a connection between companies willing to hire a software development expert and the engineers in Africa. Andela has raised up to $24 million in last year’s round.


The Block


The Block logo


The Block is a blockchain and cryptocurrency company that shows you deep insights into everything that’s happening in the blockchain world. The Block is a digital asset platform where you can find in-depth analysis and news of the blockchain environment. They’ve created a community for blockchain and technology enthusiasts.


Wade & Wendy


Wade and Wendy chatbot


Wade and Wendy is an AI-driven company that has created a chatbot for intelligent recruitment. Wade and Wendy’s software works with a 24/7 chatbot that will be available for candidates all day so they can send stories and relevant insights to their careers. Wade and Wendy is a recruitment technology that goes beyond resumes.


Now that you know about these great startups, would you like to learn what the highest-paying jobs in New York are? Read about them here!

Leave a Reply